Reward Bank

Overview

Reward Bank is a flexible, customer-centric rewards solution that transforms how incentives are earned and redeemed. It empowers users with full control over their rewards journey—allowing them to accumulate rewards and choose when and how to redeem them for incentives like gift cards, coupons, and more.

With a personalized rewards dashboard and a dedicated redemption center, customers can easily track progress, explore reward options, and redeem when it’s most valuable to them. Whether through large, meaningful rewards or smaller micro-rewards earned through everyday actions, the system drives continuous engagement, builds loyalty, and promotes repeat behavior.

Designed for both user satisfaction and business efficiency, Reward Bank also offers scalable infrastructure, automated reward management, and budget-friendly features like deferred redemptions—helping teams manage costs while maximizing program impact.

Key Features and Benefits

Full Customer Control Over Rewards

Reward Accumulation: Users can accumulate points and redeem them when it suits them, making rewards more valuable and meaningful.

Bigger, Better Rewards: Instead of small, frequent redemptions, customers can save up for bigger, more satisfying rewards.

Multiple Redemption Methods: A variety of customizable reward options cater to different preferences, increasing engagement and program appeal.

Personalized Redemption Experience: A dedicated rewards center lets users track earned points, view available redemption options, and manage their rewards.

Higher Engagement with Micro-Rewards

Micro-Rewards System: Rewarding small actions encourages continuous participation, strengthening customer relationships.

Encourage Loyal Customers: A clear, rewarding experience encourages repeat engagement and long-term retention.

Budget and Operational Optimization

Improved Cash Flow: Spread reward costs over time.

Maximize Reward Value: Minimize the impact of unredeemed or unused rewards, ensuring that your reward program delivers maximum value for both you and your customers.

Scalable Solution: It scales with your customer base, minimizing administrative burdens and enabling businesses to focus on strategic priorities.

Implementation

Easy Configuration: Simple setup and integration, enabling businesses to easily configure and manage their reward systems.

Flexible Deployment: Available as a standalone page or embeddable solution.

Multiple Reward Banks Support: Create and manage distinct reward systems for different programs or reward types, offering tailored experiences for various customer segments.

Perfect for influencers, ambassadors, and loyal customers who accumulate smaller rewards over time. This option works well for businesses that want to incentivize smaller, incremental actions before customers reach larger rewards.

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Key Terms

Redemption Center: A dedicated interface within the Reward Bank where users can access their reward balance, explore available redemption options, and process their reward claims. This serves as the hub for all reward-related activities.

Collectible Reward: Reward value earned by users through completing eligible, rewardable actions. These rewards can be accumulated over time and held until the user chooses to redeem them.

Redemption Options: A configurable set of reward types that users can choose from to convert their accumulated values (e.g., gift cards, coupons, etc.)

Redemption Rate: The ratio at which accumulated rewards convert into redeemable value (e.g., 10 points = $1). This determines how much customers can claim based on their earned points.

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Reward Bank Lifecycle

Reward Bank consists of two key components: the implementation side (how your team sets it up) and the customer experience (how end users interact with it). This section outlines the high-level flow for each. For setup instructions and detailed configuration steps, see the Reward Bank Configuration Guide.

Customer Experience

For customers, Reward Bank offers a simple and engaging experience that encourages long-term participation:

• Earn
  Customers complete rewardable actions to earn points or credits.
• Accumulate
  Earned rewards are stored in each customer's personal Reward Bank and are visible in the My Rewards section.
• Redeem
  At any time, customers can log in to the Redemption Center, view available rewards, and redeem based on their balance and the current redemption rate.
• Track
  All activity is recorded in the Redemption History, giving users full visibility into their reward journey.