Adobe Marketo Engage

Overview

Adobe Marketo Engage makes the complex buyer journey simple. Send your Extole program data into your Marketo account to improve your advocacy and experiences to keep customers engaged.

Prerequisites

Integration

Create an Access Token in Marketo

You can see Marketo Documentation here: https://developers.marketo.com/rest-api/authentication/#creating_an_access_token

The Client ID and Client Secret are found in the Admin > LaunchPoint menu by selecting the custom service option, and clicking View Details. A new custom service can be created for Extole Leads.

Create a New Key in Extole

After generating your new key, save it and navigate to the My Extole Security Center. Click the + New Key button.

When creating the new key, fill in the following information:

1. Key Name: How we will refer to the key in My Extole
2. Key Type: Webhook
3. Algorithm: OAUTH
4. Key: The new key you saved from Marketo
5. Authorization URL: <https://123-XXX-456.mktorest.com/rest/v1/leads/push.json>
6. OAUTH Client ID: Your Marketo Client ID

Configure your Extole Webhook

Next you will need to set up a webhook in My Extole. Navigate to the Technical Center > Outbound Webhooks section to begin.

You can name and describe the key however you'd like. Select the Type as Generic and choose the key you created as the Client Key.

Paste in the URL: <https://123-XXX-456.mktorest.com/rest/v1/leads/push.json>

Extole Support will then configure the lead submitted event to send into the Marketo Lead Webhook. The default JSON looks like the following, but can be updated by Extole Support:

{
  "programName":"Extole_Referral_Program",
  "input":[{
    "FirstName":"April",
    "LastName":"Advocate",
    "Email":"[email protected]",
    "Company":"Test, Inc.",
    "Phone":"888-888-8888",
    "PostalCode":"94111",
    "referrer":"extole-referral-program"
  }]
}