Amplitude

Overview

Amplitude is a digital analytics platform that gives self-service visibility into the entire customer journey. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"

With the Amplitude and Extole Event Streaming integration, marketers and product owners can easily take action on their customer data to drive growth and deliver better customer experiences. Insights and event data from the Amplitude platform are automatically sent to Extole, which can be used to power a variety of personalized reward and engagement programs. Turn your VIPs and super-users into a vehicle for acquisition with programs like Refer a Friend or Friends and Family. Activate and un-stick existing customers with Challenge programs, which use rewards to motivate customers to take certain actions depending on where they are in their customer journey.

Learn more about Amplitude.

Prerequisites

Use cases

Let Your Customers Power Growth and Acquisition
Automatically send Amplitude events and audiences to power personalized Refer a Friend programs that leverage your existing customers to help acquire new ones on your behalf.

Activate and Un-stick Customers
Automatically send Amplitude events and audiences to power Challenges, which use rewards to motivate your customers to take certain actions depending on where they are in their customer journey.

Boost Retention with Better Customer Experiences
Automatically send Amplitude events and audiences to power programs such as Surprise and Delight and Friends and Family to thank and build brand loyalty with your VIPs and super-users.

Integration

This section details the steps you must take in order to set up the integration between your Amplitude and Extole accounts.

Generate an Access Token in Extole

• Log in to your My Extole account.
• Navigate to the Security Center.
• Click the + New Access Token button and verify your identity.
• Name your Access Token and click Create. Extole will temporarily display the newly created random key for you.
• Copy your token and save it in a safe place before navigating away from the page.

Configure a Data Destination in Amplitude

• Log in to your Amplitude account.
• Navigate to Data Destinations, then find Extole - Event Stream.
• Enter a sync name, then click Create Sync.
• Toggle Status from Disabled to Enabled.
• Paste your REST API Key (Access Token from the Extole platform).
• Toggle the Send Events filter to select the events to send. We recommend choosing the events that are most important to your Extole program.
• Use the Event Properties filter to select which Event Properties you would like to send.
• When finished, enable the destination and Save.
• Select the Mappings tab to choose your user identifier to map to other properties from Amplitude to Extole.

Enable Event Live View in Extole

Once your Extole Event Stream is set up in your Amplitude account. Reach out to Extole Support at [email protected] to enable the Event Live View. The Event Live View will allow you to see events arriving from Amplitude in Extole in real time.

Customization (optional)

Set up a Test Connection

If you only provide one Extole REST API key to Amplitude, only production events will be sent from Amplitude to Extole. If you also want to send staging or testing events to an Extole test client, you can create another Extole REST API key and configure an additional Data Destination in Amplitude. If you don’t want to make a separate connection with an additional API key, you could instead insert a label into the data so that it is sent to a test container.

Using this integration

This integration allows Amplitude events to automatically flow into your Extole campaigns. Once you’ve configured your Extole campaigns and the Amplitude integration, a live stream of events can be viewed in real-time using Extole’s Event Live View. Amplitude events can then be used to trigger emails, fulfill rewards, create audiences, and track user activity within the Extole platform. Please work with your Extole Client Services or Implementation manager for assistance in setting up your Extole campaigns.